Northern Arizona Along Hi-Way 66 Souvenir Folder ... with many beautiful scenic views and Ethnic American Indian View - Hopi Smoke Dance, Navajo Indian Silversmith ... just a few of the 18 scenic and American Indian Views ... all in excellent unused condition

See My Store For Other Postcards Not At Auction

Linen Era (1930-1945 (1960?)
New American printing processes allowed printing on postcards with a high rag content. This was a marked improvement over the "White Border" postcard. The rag content also gave these postcards a textured "feel". They were also cheaper to produce and allowed the use of bright dyes for image coloring. They proved to be extremely popular with raodside establishments seeking cheap advertising. Linen postcards document every step along the way of the building of America's highway infra-structure. Most notable among the early linen publishers was the firm of Curt Teich. The majority of linen postcard production ended around 1939 with the advent of the color "chrome" postcard. However, a few linen firms (mainly southern) published until well into the late 50s. Real photo publishers of black & white images continued to have success. Faster reproducing equipment and lowering costs led to an explosion of real photo mass produced postcards. Once again a war interferred with the postcard industry (WWII). During the war, shortages and a need for military personnel forced many postcard companies to reprint older views WHEN printing material was available.
(Heartland/Meadows/2487/pchistory)